Invention of Hangul
This project showcases a comprehensive branding strategy for a Korean invention, integrating graphic design, visual identity, and promotional materials. The design system includes a cohesive brand guideline covering color, typography, and layout, ensuring consistency across all touchpoints. The project extends beyond traditional branding by incorporating advertising campaigns and event promotions designed to create a fun and engaging experience. Through immersive visuals and interactive elements, the campaign highlights the innovation’s cultural significance while making it accessible and exciting for a global audience.
Timeline
7-8 weeks
Background
Inspired by Korea’s rich history of groundbreaking inventions, this project reimagines how branding can elevate an invention’s identity and engagement. By developing a strong visual system, the design enhances recognition and builds an emotional connection with audiences. The project also explores storytelling through advertising, social media, and event experiences, making the invention not just a product but a cultural moment.
